Romy Cher

Romy Cher

Romy Cher

du Vinage

du Vinage

du Vinage

About Me

SENIOR UX/UI & BRAND DESIGNER

New York–based
Art Director & Product Designer

Twenty years of brand, UX and UI experience across luxury, fashion, retail and B2B, with work for Vogue, Harrods, Westfield, BMW and M&S. Every project starts with the problem, not the design.
Twenty years of brand, UX and UI experience across luxury, fashion, retail and B2B, with work for Vogue, Harrods, Westfield, BMW and M&S. Every project starts with the problem, not the design.
Services

TURNING RESEARCH INTO DESIGN

(01)
UX/UI DESIGN
(01)
UX/UI DESIGN
(02)
BRAND IDENTITY
(02)
BRAND IDENTITY
(03)
CREATIVE DIRECTION
(03)
CREATIVE DIRECTION
(04)
DESIGN SYSTEMS
(04)
DESIGN SYSTEMS

In collaboration with

In collaboration with
Case Studies

THE WORK ©️

Case studies(6)
©️2026

The thinking behind the work: problem, process and outcome.
The thinking behind the work: problem, process and outcome.
LUMEN

VOGUE

Vogue's Jobs Board, a recruitment platform connecting candidates with roles across Condé Nast.

Westfield

WESTFIELD — #EDITME

#editme is Westfield's personalised style-discovery platform, built in partnership with Snap Fashion.

METROPATH

BMW

A consumer-facing BMW Finance site paired with an internal Rewards platform for dealership sales staff.

Contact

Let’s Connect

Get in touch

hello@romycher.com
LinkedIn - linkedin.com/in/romy-cher-du-vinage
London
Cape Town
Los Angeles
Contact

Let’s Connect

Get in touch

hello@romycher.com
LinkedIn - linkedin.com/in/romy-cher-du-vinage
London
Cape Town
Los Angeles
Contact

Let’s Connect

Get in touch

hello@romycher.com
LinkedIn - linkedin.com/in/romy-cher-du-vinage
London
Cape Town
Los Angeles